BAYER CLARITIN

DIVERSITREE

Tree pollen is the leading cause of allergies in the US. Claritin the leader in allergy relief, uncovered a 1949 USDA recommendation that said to plant only male trees as female trees cause more seeds and fruits. However, male trees produce pollen, and female trees don’t… They absorb it. With pollen levels on the rise, Claritin decided to create the very first tree planting campaign that actually helps fight allergies.

AWARDS
Cannes Lions - Gold (1x) | Silver (1x) | Bronze (1x) | Shortlist (6x)
Gerety - Gold | Integrated

ARTICLES
DRUM LIST FOR MOST AWARDED CAMPAIGN HEALTH & WELLNESS

STUDY WITH CORNELL UNIVERSITY

We partnered with Cornell University to find out if pollen conscious tree planting could have an impact on future large scale planting initiatives. Turns out it can.

LINK TO THE STUDY