The Gut Gap
Women face so many gender gaps; in politics, at home, in the work place, even pooping. That’s right. Pooping. We conducted a study that revealed women are more likely to be stressed and twice as likely to be constipated. With the help of two iconic comedians, Abbi Jacobson and Ilana Glazer we brought to life this taboo subject through laughter.
AWARDS
Clios Health 1 Silver | 1 Bronze
We launched our campaign
with a 3 minute film
Then we used data to find places and things millennial women found most stressful to target them with short content
INSOMNIA
SOCIALIZING
WEDDINGS
TRAVEL
“The 3 Minute and 12 second ad is what the sex and the city reboot wishes it was” BETCHES
“Editor’s Choice and Top 3 campaigns you need to know” AdAge
“Abbi Jacobson and Ilana Glazer reprise their famous roles in a taboo-breaking ad”
And most importantly,
we made it into culture!
CCO Josh Gross
ECD Andrea Siqueira | Monique Kaplan
Creatives Sarah Abrams | Talia Adler
Design SoA Ryu
Producer Ali Watson
Director Symone Baptiste